5. USE CULTURE TO ATTRACT CANDIDATES
Employment is about the value proposition. Your company will be expected to provide an enriching workplace for employees, but you should equally expect current and prospective talent to bring their own uniqueness to the table.
According to the founder of Lululemon Athletica, Chip Wilson, “The Law of Attraction simply says that you attract aspects, qualities and people in your life that reflect the type of person you are.” At Lululemon, the company embodies this ethos by understanding that its people are its most important resources – they are the brand ambassadors and recruiters. Candidates are hired for their culture fit; whole people are assessed based on their potential for growth and evaluated against how well they resonate with the core values of the Lululemon culture. The uncompromising approach works for the athletic retailer, by making the right hires the company has built an empire with passionate employees that have become a dedicated workforce.