Marketing Management Apple Inc. Case StudyPage
12
of
29
Former CEO, Steve
Jobs’
role in developingiPhone and leading Apple to the marketincredibly.Steve Jobs died on Oct 2011. We can still seehis works and ideas in Apple iPhone. His lostcan be an excessive damage to the company.Having strategic agreements with well-known mobile carriers. like T-Mobile andAT&T
Apple summary of PESTEL Analysis