Shiseido began promoting activities to present the possibility of selecting science-related courses to female junior high school and high school students (in 9th grade and 10th grade) in 2011, utilizing our abundance of technologies and human resources, with the aim of contributing to the solution of the social issue of "development of women to become scientific human resources" in Japan.
Specifically, we are sending Shiseido employees, such as scientists who have completed science-related courses, to schools as "career education" instructors to arouse their interests in science as study and the "wide range of options and possibilities in the future that are made possible by selecting science-related courses" by introducing their experience to female junior high school and high school students.
We promoted these initiatives in 10 schools in 2012, including Miyagi Prefecture Sendai Nika Senior High School and St. Margaret's Junior & Senior High School, etc. We have also collaborated with the "Kansai Science School for Female Junior High School and High School Students" and communicated the attractions of selecting science-related courses to approximately 1,400 junior high school and high school students total.
Students who received the lectures have shared their comments, such as "This has taught me the width of occupational options if I proceed with science-related courses," etc. This has also been a good opportunity for the scientists who have been giving the lectures as instructors to look back to their origins.
By presenting social activities that only Shiseido can do while collaborating with schools, we hope to encourage female junior high school and high school students to plan for their future "dreams" with the aim of nurturing human resources in science-related courses who will support Japan's future as a "scientific and technological nation".