Keeping campaigns subtle is another advantage of viral marketing. The current
research showed that consumers do not want to have marketing messages constantly
thrown at them (Phillips, 2007). Therefore, by entertaining them with messages they do
not feel as if they are being marketed to. There is also an opt-out option with viral
marketing. They can choose whether they want to see the messages (Bloom, 2007). By
allowing consumers to be the marketers, brands will be accepted more readily into their
lives. This will also be likely to occur with the subtle quality of viral messages.