Matija Erceg is the mastermind of Serious Design, one of the most delightfully repulsive and visually strange corners of the internet. Mince handbags, pork USB sticks and sausage nunchuks are just a few of the creations which fill his his Instagram + website.
The reimagined everyday objects, tied together by vivid colours and an oddball sense of humour, contribute to what is one of the most simple yet ingenious visual-arts projects we’ve seen for a long time. So how could we not get an interview and dig deeper into the origins and motivators of Serious Design.