a CRM project should be run across all departments, like an ERP project. And management buy-in and commitment is critical for it to be successful. traditionally, financial services and tecommunications organizations have been first to adopt CRM. manufacturing organizations are the last.
there has been a shift toward on-demand CRM , but some companies have reported problems with this newer delivery of the software. in 1999, which was an attractive option for small to midsized companies that wanted to get into CRM without a huge initial investment. however , integration can be tricky, especially with larger and more complex integration spanning many departments; upgrades are problematic; and privacy-sensitive organizations, such as health care,are reluctant to give up data to a third party.