VIEWS FROM THE FRONT LINE
• Two hundred years ago Churchill Potteries began life in the UK making a range of crockery and tableware. That they are still able to do so today,despite a turbulent and highly competitive global market.
• Chief Executive Andrew Roper highlights the way in which listening to users and understanding their needs has changed the business.
• ‘We have taken a lot of service disciplines, so you could think of us as less of a pure manufacturer and more as a service company with a manufacturing arm’
• Staff spend a significant proportion of their time talking to chefs, hoteliers and others.