Indonesian society is very collectivist which means that they tend to place a higher importance on the group than on the individual. Family, extended family and the community are very important and will always be placed above individuals or business. Closely linked with collectivism is the importance of personal relationships and relationship building. When doing business in Indonesia, long-term relationships based on trust and familiarity are essential. Personal contacts and networks are important in making business deals and will help you improve your success of doing business in Indonesia.