Despite the prolific advancement of women sports and female athletes and the potential for strong women to be positive role
models, the portrayal of these athletes in the media has been subjected to objectification and invisibility compared to male
athlet
considered inferior to male athletes and that compared to male athletes there is still an obsession with the body of female
athletes rather than on her athletic skills. This inequality within sport will continue to exist until the media re-examines it
portrayal of female athletes.