The potential magnitude of the global
business opportunities that could
arise from realizing a sustainable
future is considerable. This section
looks at estimating the global order of
magnitude of potential sustainability
related business opportunities in key
sectors in 2050.
PricewaterhouseCoopers (PwC) has,
as part of their contribution to the
Vision 2050 project, prepared an
illustrative analysis of the order of
magnitude of some of the global
business opportunities that might
arise if the vision of a sustainable
future in 2050 is realized. They
adopted a top-down macroeconomic
approach, making use of existing
bottom-up analysis by the
International Energy Agency (IEA) in
the climate change area. The analysis
focuses on required additional
investment or spending in two key
areas highlighted in the Vision 2050
study: natural resources, and health