7. Fair price for a quality product – When it comes right down to it, doesn’t it make plain sense that customers should receive a quality product or service for a fair price? Of course it does. But why does this become so difficult at times. I paid good money for your product and it’s not performing the way you advertised it. So give me my money back or make it work the way you marketed it. I just want to pay a fair price for a quality product. Simple enough, right?