So what better way to be the best answer than being the first? Producing original research on a topic the internet doesn’t cover yet – or doesn’t cover well – can take time but boy does it work.
Andy practices what he preaches and his blogging survey is a great piece of research he publishes every year. Here’s this year’s version. We’ve experienced that ourselves as our content derived from original research always performed in the top tier. We did that by doing surveys as Andy recommends but also by sharing our own data on experiments we ran or results we had from our own content operations.
There’s much more in Andy’s deck and presentation so I strongly encourage you to check out his slides and listen to the webinar recording (which also includes a Q&A session). I’ll guarantee you’ll find at least one thing you’ll want to try out or do differently for your content marketing strategy.