Develop the habit of alway examining and reexamining the price of the products and services you sell to make sure they're still appropriate to the current market. You can either increase or decrease price depending on demand and supply in a market. Many companies have found that their balance sheets show that the company is losing money. They, therefore , need to change their terms and conditions of sale, combine products and services together with special offers and special promotion, or include free additional items that cost them very little to produce but make their prices more attractive to their customers. In business , as in nature, it is very competitive and frustrating in any part of your sales or marketing activities. As a result, be open to price fluctuation and the need to revise your prices.