Tile adhesive is a huge market with red ocean on price competitve, especially on retail business.
Hence for distribution, I would like you to concern on retail price as table shown. We have higher price
on Ceram-191 and Ceram-250 that differ from competitors too much. Even we can get through the store
but end of the day product will return back or expired.
Next, the marketing communication to educate market such as brochure, POS, premium and marketing activities.
I encourage you to succeed for launching product but we need solid plan to make it happen.