Thai Union Group is the processor and exporter of frozen and canned seafood in 3 catagories: seafood product, frozen product and value added product. There are domestic and international brands: John West, Chicken of the sea, Mareblu, Sealect, Fisho.There are 6 strategies of company: 1. Innovation: Global Innovation for desiring the new product 2. Sustainability: Sustainable seas, now and the future 3. Operational Excellence 4. Mergers and Acquisitions: Joint venture with International Company 5. Global Talent Development: People Development 6. Sourcing.
The one of the strategy of Thai Union Group is Mergers and Acquistions that is dealing with purchasing or joining with the other companies for producing and distributing the product in the foreign company. Such as they joint venture with India’s shrimp factory (Avanti) for increasing the production of shrimp or they joint venture with Chicken of the sea (Number 1 frozen seafood importer and distributor in the US) for entry to the foreign market. Another benefit from joint venture is sharing fixed cost and the associated risk. Another advantage that they get if they transfer or exchange the workers is the new knowledge, experience, skill and technology from the foreign. So they can use these for entry the new market and can develop for their company.
The Thai union group has the strategy to achieve the vision, mission and goal of the company. They can be the world’s most trusted seafood leader from the strong alliance and their joint venture.