Regis made this list based on companies he had either invested in, worked with, or served on the board for. So it’s a list written from an internal perspective on how companies decided to build products.
1. Appeal to new markets or an expansion of existing market to bring in thousands of new potential customers. In other words, you aren’t just fighting for market share. You are creating a larger pie.
2. Rather than being new inventions, they are assemblages of interrelated technologies. Creators take advantage of existing technology and combining them into a unique package. “Product innovators are students of the market and the technology.”