Almost everyone has
heard of, and most people
have been apart of a
telephone survey. This is
a form of collecting information
by interviewing
people over the phone.
There are many different
types of telephone based
surveys, which include:
public opinion survey,
awareness, customer satisfaction
survey, polling,
mystery shopping, and
market research.
Quite often when a telephone
survey is being
conducted one of the
main problems that interviewers
run into is a
quick “No” from respondents
because they
think they are trying to
be sold something. To
prevent this from happening
it is extremely
important to make it
clear to the respondent
that you are not selling
anything early in the
conversation.
This guide will go
through the steps of a
telephone survey, some
good tips while conducting
a survey, and will also
look at the positives and
negatives of the telephone
survey