By deploying an adapted UTT paradigm, we found that the deliberation-without-attention effect can be modulated by the
wholist-analytic cognitive style. Analytic participants made better decisions through unconscious thought than through conscious
thought; however, wholist participants were able to make equally effective decisions through both conscious and
unconscious thought. We argue this is because the holistic nature of wholist participants enables them to effectively integrate
information in conscious thought for decision-making. This finding expands our understanding of both UTT and the
nature of the wholist-analytic cognitive style.