Methee Rattanasenee (2010), studied the behavior to consume the luxury brand in case study : The group of student’s mathayom Prachaniwet school, distric of Jatujuk, Bangkok. Idependent study. The research studied about the factors that affect consumer behavior in a use of luxury brand name. A quantitative research has been principally applied in this research by distributing 377 questionnaires to students in Mathayom Prachaniwet school, a secondary school located in Bangkok.