School administrators and Marketing Professionals that support them make a variety of decisions strategy development the market for their MBA program. And strategies for using them are included .Decisions about the target market (and the market to avoid) .Decisions related Designing products (curriculum and methods delivery) the decision-making process A fundamental part of this analysis. This article presents the results of research. Designed to the formation of the school how different these criteria the part-time and full-time MBA program for executives. And how administrators and students may vary .Information they deem important result has to offer Decisions can be improved through customer’s analysis and empirical research.