5. What is the international strategy of LVMH?The international strategy of LVMH is that of rapid expansion and that of a first mover. • It has focused most of its acquisition efforts on Acquisitions brands within the luxury segment. • LVMH in its acquisition phase seeks to purchase star brands that evoke innovation and quality • Focus on new product launches Organic growth • Expand its retail network • Increase expenditure on communications
6. International strategy of LVMHGlobal Global TransnationalIntegration PPR-Gucci Puig L’OREAL HIGH 1 LVMH 3 LVMH SWATCH 2 LVMH LOW Hermes International Multinational LOW HIGH Local Responsivenes
of rapid expansion and that