Future research directions
Clearly, research is needed to test the 16 hypotheses. One critical area is to test whether
visions characterised by brevity, clarity, abstractness, challenge, future orientation,
stability, and desirability are associated with improvements in financial stability,
student satisfaction and growth, process improvement and learning and faculty
member satisfaction than visions without these attributes. Similarly, one can also test
whether visions containing images about financial stability, student satisfaction and
growth, process improvement and learning and faculty member satisfaction are
associated with improvements in financial stability, student satisfaction and growth,
process improvement and learning and faculty member satisfaction than ones without.
It would also be interesting to examine the extent to which vision creates such effects
on higher education institutions’ financial stability, student satisfaction and growth,
process improvement, and learning and faculty member satisfaction through any or all
of the proposed vision realisation variables, namely vision communication,
organisational alignment, empowerment and motivation. One could also test the
relationships among these vision realisation variables, and identify their relative
importance.