Originally an independent company founded in 1972 by Ted Arison, the company is now one of nine cruise ship brands owned and operated by Carnival Corporation & plc. The company has the largest fleet in the group, with 25 vessels currently in operation that account for 21.1% of the worldwide market share.[2] Executive control of the company is provided by the North American division of Carnival Corporation, headquartered in Doral, Florida.[3][4]