Entrance Signs (Required in Europe)
The main exterior entrance (front entrance) to the hotel (lobby, reception area) must
display a BEST WESTERN logo or the words “BEST WESTERN”.
The following signs qualify as an entrance sign:
1. BEST WESTERN logo or the words “BEST WESTERN”.
2. Canopy sign (over the hotel entrance).
3. Decal logo on a window (may be full color, any approved one color
BEST WESTERN logo, or may have a frosted glass appearance).
4. Membership Plaque.
5. Property Identification Sign.
6. Signs must not be placed lower than 3 feet from the ground.
Directional/Information Signs
Signs displaying information regarding the Property without the property name or
logo.
1. Signs may contain the BEST WESTERN logo or the words
“BEST WESTERN” with amenity copy, directional copy, or facility information
without the property name.