In order to filter out the barrage of under-qualified applications that inevitably come in response to a job listing, Istanbul-based creative agency BÜRO recently developed a print ad for Berrge Tattoo that might feature the first useful execution of a QR barcode.
Instead of simply featuring the QR code and asking viewers to scan it, the print ad requires prospective applicants to physically fill in the faint, barely visible squiggles in order to access the listing.