Use of Social Media during Past Travel Planning
The travel experience consists of a number of phases (Clawson and Knetsch 1966; van Raaij and Francken 1984), encompassing before, during, and after travel. Throughout the entire process, tourists learn from a number of sources (Pennington-Gray et al. 2005). While gaining information through various sources, tourists consequently combine information into a collective body of knowledge (Pennington- Gray et al. 2005). Also related, behaviors and perceptions at home can impact behaviors and perceptions at the destina- tion. Particularly, use of technology in everyday life can carry over into the destination (MacKay and Vogt 2012). Thus, at-home habits can impact actions during travel (MacKay and Vogt 2012). Further, information search behaviors prior to travel have been found to influence infor- mation search behaviors at the destination (MacKay and Vogt 2012).
The emergence of the Internet and social media have altered the manner in which tourists engage in information search behaviors and how travel-related information is eval- uated (Cox et al. 2009). Since travel is inherently experien- tial, social media has been established as an important source in the travel planning phase (Litvin, Goldsmith, and Pan 2008; Yoo, Lee, and Gretzel 2007). Social media allows tourists to connect with others, including tourists and tourism providers,whohavehadexperiencewiththedestinationor other aspects of the vacation process (Litvin, Goldsmith, and Pan 2008; Yoo, Lee, and Gretzel 2007).
Use of Social Media during Past Travel Planning
The travel experience consists of a number of phases (Clawson and Knetsch 1966; van Raaij and Francken 1984), encompassing before, during, and after travel. Throughout the entire process, tourists learn from a number of sources (Pennington-Gray et al. 2005). While gaining information through various sources, tourists consequently combine information into a collective body of knowledge (Pennington- Gray et al. 2005). Also related, behaviors and perceptions at home can impact behaviors and perceptions at the destina- tion. Particularly, use of technology in everyday life can carry over into the destination (MacKay and Vogt 2012). Thus, at-home habits can impact actions during travel (MacKay and Vogt 2012). Further, information search behaviors prior to travel have been found to influence infor- mation search behaviors at the destination (MacKay and Vogt 2012).
The emergence of the Internet and social media have altered the manner in which tourists engage in information search behaviors and how travel-related information is eval- uated (Cox et al. 2009). Since travel is inherently experien- tial, social media has been established as an important source in the travel planning phase (Litvin, Goldsmith, and Pan 2008; Yoo, Lee, and Gretzel 2007). Social media allows tourists to connect with others, including tourists and tourism providers,whohavehadexperiencewiththedestinationor other aspects of the vacation process (Litvin, Goldsmith, and Pan 2008; Yoo, Lee, and Gretzel 2007).
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