Trust answers the questions
1. Do you know what you are talking about?-competence :expertise
2. Will you recommend what is best for me?-customer orientation
3. Are you truthful?-honesty ; candor
4. Can you and your company backup your promises?-dependability
5. Will you safeguard confidential information that I share with you?-customer orientation; dependability
“Trust” is an integral part of the relationship between customers and supplier and results in increased long-term revenues and profits.