However, two key issues have led to an increase in
the contingent who chooses to eat out: increasingly
professionalized growth of structured chains, through
franchises with contracts with a maturity of medium
term implementation, and the evolution of procurement
centers industry, which expands on a large scale,
especially in the countryside, driving strategy to expand
Food Services transactions beyond the Rio-São Paulo.
For BRF, the food service business in 2013 was focused
on the optimization of operations. The focused look
at internal processes led to the capture of synergies
in the sales force: 75% of the sales team was unified
throughout the year and is expected to complete 100%
in early 2014.