The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand’s offering and is often synonymous with the four P’s: price, product, promotion and place. In service marketing – like tourism, however, the four P’s have been expanded to the seven P’s to address the different nature of services. - See more at: http://www.freenomads.com/blog/?p=296#sthash.5KdSM3tI.dpuf