Pantone, a globally-recognized authority on color has also made its mark on the fashion world during the past century. Now a new book tracks Pantone’s influence on some of the most iconic fashion brands.
Pantone on Fashion: A Century of Color in Design is a fascinating read for fashionistas and non-fashion followers alike. It takes the reader on a journey through the entire color spectrum and the ways in which certain shades helped to shape trends and style-makers. For example, did you know that due to a paper shortage during World War II, Hermes switched its cream wrapping paper to Bright Marigold, its now-iconic orange hue. Or, that the color Poison Green was originally known as Paris Green, but received its new moniker in the 1800’s when manufacturers started adding arsenic to create the shade