It is increasingly clear that the current economic downturn is fundamentally different from recessions of recent decades The global economy is being restructured, creating new challenges for the firm. The global economy is experiencing not merely another turn of the business cycle, but a restructuring of the economic order. The "new normal" will be shaped by a confluence of powerful forces and disruptions. To succeed in the new normal, MNEs must develop early scanning capabilities; focus on what has changed and what remains basically the same for their customers, companies, and industries and develop quick response and risk mitigation strategies. An environment with constant dis- ruption and change requires agile organizations and timely and creative responses to emerging opportunities and risks.