The report identifies specific macro drivers for emerging markets that will fuel the growth of these markets.
Favourable demographics: The drivers of online payments
Eighty five percent of the global population resides in emerging markets, making market developments extremely significant. Customer expectations are driving the change in payments industry in these markets. Nearly 90% of people under 30, which account for 75% of the online transactions, reside within the emerging markets. This is favouring the growth of online transactions, which is in turn curtailing the black economy and stimulating economic growth.