SWOT Analysis for the local industry
Strengths
- Existence of natural resources unique in Europe
- High level of professionalism of the medical staff
- Variety of treatment procedures
- Low prices comparing with other countries
- Existence of traditional markets for the Romanian balneary tourism – Germany,
France, Belgium, Israel
Weaknesses
- Accommodation and treatment facilities of low quality
- Providing a low quality services ofentertainment in these resorts
- Old and insufficient infrastructure of access,use and collecting of balneary resources
- Intensive exploit of mineral substances and resources
- Weak local infrastructure (access, utilities)
- Badly maintained environment, lack of greenplaces and wearing out of the balneary
parks
- Difficult access to the resorts
Opportunities
- Increasing of demand on the international and national market for balneary treatments
- Trend of ageing of the world population
- Increase of interests for the traditional treatments
- Increase of the facilities for wellness and treatment
- Increase the number of specialized tour-operators in balneary tourism
- Access to international funds for assistance
Threats
- Decrease of the purchasing power
- Similar offer of traditional destinations – Hungary, Czech Republic
- Increase of the competition in the region by the appearance of new destinations –
Croatia, Slovenia, Bulgaria, that are superior regarding the facilities
- Maintenance of old-style and out-datedmanagement considering the EU access
- Lack of a partnership between private and public sector in developing the wellness
complexes.