Strategies Used by IKEA: 1-‐ Low-‐cost leadership strategy: IKEA has a unique business model that connects the needs of our customers with the possibilities on the factory floor. With a deep knowledge about life at home and the challenges most of us have with limited space and wallets on one hand and big dreams on the other, IKEA often develops its products directly on the factory floor. The starting point for product © 2011 by Osama Albarrak. All rights RESERVED 10