Marriott' recognizes that its employees are the prime means by which it can provide hide quality service. A source of differentiation in what is very competitive industry. As such, it is extremely concerned to retain its employees and keep them loyal and dedicated to the company's core mission and values. As such its approach to human resource management is to spend as much effort and money on retaining good associated as on recruiting new ones. Its aim is to create a working environment that changes the corporate mindset from one of "we take care of our employees" to one of "we provide opportunities for our employees to take care of themselves".