Threats
3. Increasing Demand by Raising Consumer’s Utility and Satisfaction
According to the lesson you learned from the topic ‘CONSUMER BEHAVIOR’, a firm’s target consumers would become ‘DEMAND’ when they are willing and able to buy the firm’s product.
Suppose you are one of the firms operating in the industry, SPECIFY THE STRATEGIES that you are going to apply in order to increase the demand of your firm’s product. Use your knowledge from learning in Principle of Management, Principle of Marketing and Principle of Business to describe the business you intend to do in details.
** Remember that you need to link the industry analysis to the economic theory (consumer behavior). **
4. Conclusion
5. References (APA style)
Submission Date
Paper submission: Monday
et Size (volume in THB),
o Growth Rate (past and future forecasts),
o Major Competitors
o Market Structure (What is the closest type of the market of the market,
perfectly competitive market, monopoly, monopolistic competition or oligopoly?)