Benq. Benq produces and markets computers,communicatin, and other consumer information products. Based on the concept of "Raisiing Enjoyment and Quality of Life," Benq integrates its core abilities in product R&D,design innovation,contrace production,and brand marketing, repositiong its digital products to promote its corporate identity and product effectiveness.The Digital Fashion Design Center primarily oversees the effective innovation and integration of their design resources. Currenty,the center has specialized business units for all computer and information products(Hsu,J.L.,2007).