Religion influences consumers’ behaviour in many societies (Delener, 1994 ; Pettinger, 2004). It is
also a factor in deciding food purchasing and establishing food habits in individual and society (Bonne,
2007). Other than religion, the intention to consume or to purchase food is also related to positive or
negative attitude, social pressure and behavioral control of individual. The theory of Planned Behavior
(TPB) has been used in a number of studies related to consumers’ behavior and social psychology