Roles
In developing an opportunity and creating and subsequently managing a business venture, a number of roles may be assumed by an individual. A role can be seen as a socially defined identity which comprises certain functions, attributes and types of behaviours used in accom-plishing the tasks which normally accompany the role. Here are some of the roles which the creator of an entrepreneurial business may play, or be expected by others to play:
Inventor: creates a new product.
Innovator: applies a new technology.
Entrepreneur: starts a business to exploit a future opportunity.
Manager: builds and runs a business organisation.
Marketeer: creates a market for a new product or service..
Leader: leads and inspires people to achieve business goals.