The old uniform no longer suited the active role Air France wanted its hostesses to play. In March 1962, the airline launched a new model designed by Marc Bohan at Dior, which introduced the 'Air France' range into its haute couture collection. The outfit became lighter – a shade of 'Marceau' blue – and a navy blue pillbox hat adorned with the Air France insignia replaced the beret. The tiniest details of the new uniform recalled the refinement of high fashion. The first couture uniform, this version left the most lasting impression on flight crew.