Pinterest has since exploded among its target demographic; young, motivated, and outgoing young women, a market demographic that causes social media gurus and marketing executives to slaver at the mouth with long term monetary potential.
In the same way you achieve brand awareness via your website and other marketing collateral, businesses can utilize Pinterest to solidify brand visibility within the social sphere. You selected a logo and a color scheme for a reason. Take advantage of the old adage, “a picture is worth a thousand words,” and let your company’s look be the hero when telling the story of your brand.