Therefore, Researcher studied and obtained information on the needs of tourists ; the important issues were 1) Increase more various animals, 2) Increase the number of bathrooms, 3) Increase the number of golf carts to be used in driving for watching the animals and 4) Increase the number of food center. The product management depends on budget and the balance of nature. Thai tourists behavior gave the most important about attractive, In short term if Korat zoo don’t have product development plan, it still responsibility for tourist but in the future need to consider product development plan for all to tourist satisfaction and sustainable for next time.