You are to identify an area that relates to a business where you would like to conduct market research on. This may include (but is not limited to) new products, new services, new territory, expansion ideas, public perception (image), etc
Details: Whilst undertaking this project, you are to;
Conduct desk based research to gather background information ensuring you
- Use appropriate sources to gather the information
- identify options for collecting and collation information
- Detail the process you undertook, and present the initial research findings
Conduct interview and survey based research on your topic ensuring you;
- Develop your hypothesis
- Develop your research objectives
- Identify how you will quantify the data
- Develop, test and amend your survey tools
- Determine and test your methods for data extraction, collation and analysis
- Recruit your respondents
- Gather the data and information using your survey tools
- Record your data in a logical and usable format
- Analyse your research information ensuring you conduct quality checks on data and information collected
- Summarise your data
- Prepare a research report that communicates your findings in a logical and professional manner
You should provide a detailed descriptive on how you undertook the above points, and attach evidence to back your claims.