h-d's machine were much more expensive and less reliable than is Japanese rivals'.
only 5% of Japanese bike failed quality control check compared with over half the H-Ds coming off the production line.
H-D sales dropped by 18%
after visiting a Honda factory, executive realized
H-D introduced three key changes.
the first, just in time
next, H-D worked hard to break down the differences between levels: for example,
finally, employees were encouraged to measure quality scientifically and to think constantly
it only needed to sell 35,000 bikes instead of 53,000 to break even.
their bikes had become as good as the Japanese in the market place,
H-D was caught in a price war between Yamaha and Honda
H-D used this breathing space to rebuild its relationship with customers.
Its test-ride promotion and the Harley Owners' Group made owners feel like one of the family
By 1998, H-D had jumped to 59% of the heavy bike market.
h-d's machine were much more expensive and less reliable than is Japanese rivals'.only 5% of Japanese bike failed quality control check compared with over half the H-Ds coming off the production line.H-D sales dropped by 18%after visiting a Honda factory, executive realizedH-D introduced three key changes.the first, just in timenext, H-D worked hard to break down the differences between levels: for example,finally, employees were encouraged to measure quality scientifically and to think constantlyit only needed to sell 35,000 bikes instead of 53,000 to break even.their bikes had become as good as the Japanese in the market place,H-D was caught in a price war between Yamaha and HondaH-D used this breathing space to rebuild its relationship with customers.Its test-ride promotion and the Harley Owners' Group made owners feel like one of the familyBy 1998, H-D had jumped to 59% of the heavy bike market.
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