Tourism Towards 2030 shows that there is still a great potential
for further expansion in coming decades; emerging as well as
established destinations can benefit from this trend and
opportunity, provided they shape the adequate conditions and
policies with regard to business environment, infrastructure,
facilitation, marketing and human resources
• Along with opportunities, challenges also arise in maximising
social and economic benefits and minimising negative impacts
Long-term tourism growth pattern: more moderate,
sustainable and inclusive