Set effective, change-oriented goals. Proactive behavior is focused on accomplishment, but particularly on accomplishment with real impact. "I will raise the standard" was a common declaration among company founders we interviewed in Thailand. Similarly, an entrepreneur in the U.S. told us, "I want to set the vision above what anyone else has. It's almost like something new that hasn't been discovered." An independent consultant explained his goal of having a major impact on other people, saying, "I'm not crazy about selling service. I'm more concerned about empowering my clients to manage their businesses for themselves.