By encouraging the formation of a cluster of businesses involved in film and content, a part of the creative industry that is expected to grow, Yokohama aims to create new industry and expand employment opportunities, providing a concomitant boost to the local economy.
By also staging film festivals and other events to showcase the latest film and new media work from Asia, Yokohama aims to act as a source of up-to-the-minute information and as a hub for video content in Asia.
Also, with the aim of nurturing creative human resources, in addition to providing film culture facilities and inviting entities such as Tokyo Geidai to locate its Graduate School of Film and New Media in the city, Yokohama hopes that creating cluster of entertainment facilities will produce new tourism resources and make the city more vibrant.