Although clear transgressions of this rule if it were
applied to alcohol websites were not found there were
examples of questionable content. The Lambrini site
offered guides to flirting, or for a girl’s night out, and
the WKD site featured a game in which players can
create the perfect man or woman, while one of the
wind-up features on the same site featured mock membership
of a swingers clubs and showed suggestive
images. In 2003,WKD was judged to have broken the
Portman Group code of conduct, because of the inclusion
of pole dancers and other features associating the
product with sexual success on the website. As a result
changes were made byWKD to the website [31].