Research and Development
Beauty Gems has researches and development (R&D) by emphasis on the originality of the designs of its products that each market is different so it researches styles that are popular in each target market for design products that will appeal to the tastes of its customers. This approach has facilitated the company’s success in many markets but the most successful of which has been Japan.
Beauty Gems took the time to research what kind of designs would appeal to discerning Japanese consumers, and as a result became one of the
first Thai jewelry companies to penetrate the Japanese market. It is now one of the top gem and jewelry exporters to Japan.
Thriving on creativity, R&D occupies a special place in the corporate culture of the entire company. Because its R&D capability stems
from the knowledge and skills of its employees, Beauty Gems places an emphasis on in-house training to pass on the skills and
craftsmanship of one generation of employees to the next, ensuring a highly talented and creative workforce. Establishing its R&D
footprint in the industry even further, the company has provided introductory courses in craftsmanship under bilateral cooperation
schemes with governmental agencies, provides special training programs for its employees carried out by international specialists
and is a major sponsor of the Office of Thailand Research Fund. Beauty Gems’ R&D department also fosters innovation among its
workforce by encouraging employees to take part in design and production contests and educating them on the importance of
intellectual property (IP) and IP rights (IPRs). The company also places an importance on the use of design and patent information
when researching new products, technologies and processes.
Beauty Gems also played an important role in creating a reliable body in Thailand that awards certification to gold and silver
products. In 1985, the company formed the Bangkok Assay Office (BAO), which provides efficient, professional and personalized
certification services and also conducts studies to keep abreast of the latest technologies in the gem and jewelry industry.