Excellent opportunities exist for entrepreneurs in the accommodation sector; in transportdin terms of bicycles, boat trips, bus services; in the development of man-made attractions,
e.g. theme parks, game reserves, arts/crafts galleries and cultural tourism including festivals; in developing local gastronomy which can become an important source of local identity, e.g. initiatives like ‘‘Ga˚sama¨rktdthe Goose label’’ [33] which is a brand name for locally
produced food initiated by Vellinge municipality, highlights the importance of locally produced food